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A lot goes into creating a successful corporate event. You need to think about everything, from refreshments to parking slot availability. But if you're planning your next event, invest enough time and energy on these two crucial elements: the venue and corporate gifts.

Let's explore how you can get the right blend of a suitable venue and well-thought-out gifts for your company's events.

Top Considerations When Choosing Corporate Event Venues and Gifts

Events can be mounted for various reasons, whether you're looking to boost employee engagement through an internal sales convention or launch a new product. And because there are different types of corporate events, it's crucial to be specific during the event planning stage. Doing so will make venue and corporate gift selection a breeze.

Here are the top factors you need to consider to ensure you have the perfect blend for a successful corporate event:

Attendees

The first factor you must consider? Your target participants. Are you planning an event for employees, such as a team-building day or a party to celebrate colleagues’ work anniversaries? Or are you going to invite press people and influencers for a launch? Identifying the attendee details is crucial as it will allow you to narrow down your venue options. For example, an event for more than one hundred participants will surely require a bigger space. So naturally, you'll eliminate small locations from your shortlist.

Knowing the profile of the attendees is crucial, too. Doing so will help you make clearer decisions on the venue and corporate gifts you'll give out. Say you're planning an internal event to welcome the new hires to the organization. These new employees are made up of fresh graduates or those who are just starting out in their careers. For this event, it's best to give out a welcome kit as a corporate gift. This kit can include company-branded office essentials like lanyards, water flasks, laptop accessories, etc. These gifts are a way to increase affinity towards you, their new employer, and can double as a marketing tool to promote your employer brand.

Schedule

The date and duration of your event are also crucial details. If the activation is scheduled during the rainy season, you may want to reserve an indoor venue or at least one with enough shade to protect attendees and equipment from getting wet.

Different venues also have various policies that can affect the length of your event. Event locations near residential areas may have earlier curfews. So, if you're planning an exciting event that will last until the wee hours of the morning, let your potential event venue providers know in advance. You may need to pay extra for extended hours or choose a new venue altogether.

Event Theme

Your theme should always be considered when deciding on the event venue and corporate gifts. Say you're launching a new sunscreen with a summer-ready theme. While indoor venues can also be considered, conducting events in outdoor venues is more relevant. Doing so can help highlight the features and benefits of the newly launched product. Outdoor venues are also more relevant to the theme. Summer is a season when a lot of people go on vacations or enjoy a nice walk under the sun.

Giving out corporate gifts aligned with a theme is a nice way to tie up the whole event. It also ensures your attendees will leave the event with a clear idea of what it's for and what you're trying to communicate. For this specific example, a summer-themed giveaway is a must. You can prepare beach bags with summer essentials, including sunglasses, hats with your logo, and, of course, a sample of your new product.

Brand Personality

Any marketing activity, including events, should contribute to building and reinforcing your brand identity. Given today's digital age, where sharing events online is a must, the number of people your event can reach will definitely be larger than the number of people physically attending the event. This means you need to be more purposive during the event planning to really get the point across, even to those learning about your event through social media posts.

If your brand's personality is more fun and young, consider conducting a more interactive and engaging event. A smaller, more intimate gathering at a board game bar and restaurant or hosting an open mic night to support local artists may be more aligned with your brand than throwing a large-scale conference.

Your giveaways should also align with your brand's story. They should resonate with your audience and reflect the essence of your brand. If you're going for a fun and youthful take, consider quirky and creative giveaways like customizable bucket hats or novelty tech gadgets. These items not only serve as memorable souvenirs but also reinforce your brand's playful image.

Budget

Finally, you must always ensure you're working within a realistic budget. Sure, it can be easy to get carried away, especially when you're excited about an event. However, budget considerations should be able to bring you down to reality and force you to be more resourceful. By being realistic and creative, you'll be able to find cost-efficient solutions that will help you choose the right venue, produce the most suitable giveaways, and mount the best event you can.

Conclusion

The perfect blend of venue selection and corporate gifts can elevate your corporate event and leave a lasting impact on attendees. Make sure to take time to review the above list for more meticulous event planning sessions. Remember, having a clear idea of your brand, identifying your event objectives, and setting a realistic budget are all crucial in creating that perfect blend and mounting a successful event.

Have an awesome corporate gift in mind? Contact Thoughtful Presence today!